If you are, I have news for you. I decided to buck the traditional business model of multiple times markup on wine here at Evenfall. Instead we are going to sell wine by the bottle with a low flat rate markup. In other words, for far less that just about any other restaurant you can find.
Why?
Better question might be why not? I figured it takes just about as much work to open this nice bottle of Bogle Petite Syrah for $29
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as it does to open this amazing bottle of Silver Oak Cabernet…
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so why should I charge $60 more to open the silver oak? That is what just about every place is doing… because thats what everyplace has always done.
Not anymore. Starting today Evenfall is instituting a flat rate mark-up. So when you are in the mood for a great bottle of wine, and original one of a kind food, there really is no other choice anymore.
















